observations:shoes are main picture
blue
converse sneakers
"walk this way"
very big sign/poster
informs you not to walk alone at night and call the t link
inferences:
college students are the main audience
the tone is casual but also serious
the text persuades the audience to call the t
pathos- blue, casual shoes that everyone can relate to
ethos- we all know it is dangerous to walk on campus sponsered by PRECAUTIONS
logos- it is logical to call the t instead of becoming an easy target
I took a picture of this poster outside of the Hodges Library. It was standing up and atleast 3 feet when I walked in. It catches you attention because of its size and also because of the large image of a pair of sneakers. These sneakers appeal to college students because they are a casual, popular style worn mainly by students in our age range. The purpose of the poster is to try to get students to take the t link, walk in groups and remain alert at night. If you are distracted, you may unknowingly be telling a bad guy to "walk this way". This poster also catches your attention because the main color is blue, so the numbers for the t link stand out and catch your attention as well. Of course we are going to listen to this poster without a lot of ethos because we know UT is a dangerous campus. The writing in this poster is mostly using logos because we all know it is logical to call the t when we are alone, and it also explains you may become a target if you are not aware. Pathos are used in the color of the poster and the picture of the shoes. I believe the rheteric used in this advertisement is very effective in getting students to call the t link.

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